You were typically looking at animals, nature, scenes that could have taken place in October or February. Appreciation of the quality and the artistry of the cards grew in the late s, spurred in part by competitions organized by card publishers, with cash prizes offered for the best designs. People soon collected Christmas cards like they would butterflies or coins, and the new crop each season were reviewed in newspapers, like books or films today.
In , prominent British arts writer Gleeson White devoted an entire issue of his influential magazine, The Studio, to a study of Christmas cards. While he found the varied designs interesting, he was not impressed by the written sentiments.
The modern Christmas card industry arguably began in , when a Kansas City-based fledgling postcard printing company started by Joyce Hall, later to be joined by his brothers Rollie and William, published its first holiday card. The Hall Brothers company which, a decade later, change its name to Hallmark , soon adapted a new format for the cards—4 inches wide, 6 inches high, folded once, and inserted in an envelope. As hunger for cards grew, Hallmark and its competitors reached out for new ideas to sell them.
Commissioning famous artists to design them was one way: Hence, the creation of cards by Salvador Dali, Grandma Moses and Norman Rockwell, who designed a series of Christmas cards for Hallmark the Rockwell cards are still reprinted every few years. The most popular Christmas card of all time, however, is a simple one.
The third peers out from the card with big, baby blue eyes, her halo slightly askew. The introduction, 53 years ago, of the first Christmas stamp by the U. So Cole set about creating a way to reduce the time and effort that went into writing to his extensive Christmas list. The card depicted three scenes; a family gathered celebrating Christmas, and the charitable acts of clothing the poor and of feeding the hungry.
Cole used all he needed and then sold the rest, making it the first commercially available Christmas card. However, the price of six pence each, did mean these were still a luxury item which the working class could not afford. Today, greetings cards are used the world over for every conceivable occasion. In recent years, there has been a move by many to use cards made by smaller companies, or handmade items which show a little more thought.
How about following the trend and making your own cards this World Card Making Day? Not even sure you could still get any of these. They were first created in and I would believe any still in existence would be very expensive and probably in museum collections. Great international shipping rates and options Prepay all duties and taxes Yes, Visit our international Website.
The History of Greetings Cards. From Catwalk to Stationery Drawer. Product Care Guide. Comments Login. Hardeep singh. More recently, new ideas in greeting cards have extended to areas such as recyclable cards or cards made of recycled materials as a way to increase interest by more environmentally-conscious customers. Even more recently in the Internet Age, e-cards, including animated cards, are an extension of this and represent the next level of development companies and entrepreneurs have developed in the greeting card industry.
While in the US, mass-produced cards have become the norm, other countries have either been influenced by this or have developed their own traditions. In the UK, there are perhaps among the highest number of publishers focused on greeting cards, where the tradition of sending greeting cards is not only well established but is also among the most profitable.
Over 1. While many traditional publishers have suffered, they have also adapted by making more creative ways to send personalized messages and cards as well as using digital media. In Japan, greeting cards that have combined other popular culture themes, such as Hello Kitty, have become popular for people to send on different occasions.
In Germany, birthdays such as the 18th birthday and 25th birthday have led to the development of specialized cards for these occasions. In India and among Hindu cultures, Dewali, the Hindu festival of lights, is a popular holiday when cards are exchanged. These often show fireworks or light displays that reflect the victory of light over darkness.
In Muslim traditions, Ramadan is a holiday where well-wishers send each other greeting cards. In particular, Eid, which celebrates the end of the Ramadan fast period, greeting cards are sent with celebrations that include food and sweets.
For Jewish tradition, both Rosh Hashanah and Hanukkah are popular holidays in exchanging greeting cards.
Greeting cards are a tradition that goes back to the early days of writing. New Year festivals were initially the most common period when greeting cards were sent, as they reflected a time where one would want to keep evil spirits away or ask for good fortune in the year.
Valentine's day in the Medieval period became popular for greeting cards, but that period saw limited use for greeting cards. In the midth century, Christmas cards became popularized and soon other holidays and birthdays began to adopt the idea of using greeting cards to send to family, friends, and loved ones.
Arts, crafts and traditional industries. Bloomington, IN: AuthorHouse, pg. Tradition and innovation in folk literature. Routledge, pg. The Writings of medieval women: an anthology 2nd ed. New York: Garland Pub.
The history of the Christmas card. Detroit: Omnigraphics.
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